promote an event on social media, event marketing, facebook, Linkedin, instagram

How Our Clients Promote an Event on Social Media to Reach Their Target Audience (+ TEMPLATE)

If you are asking yourself how to promote an event on social media, you are not alone. The good news is you are in the right place.

In this guide, we will show you exactly how to promote an event on social media – be that Facebook, Instagram, Twitter, Linkedin or any other channel.

Are you ready to get social?

 

 


Rox Event Staff is the only event staffing agency in London that helps you take the headache out of staffing and event marketing in one place.

All this leaves you free to focus on your business!

FREE QUOTE >>


 

1. Facebook

Facebook is the most powerful social media platform for event marketing. It offers highly segmented advertising, allowing you to share all kind of content, with lots of extras.

promote an event on social media, event marketing, facebook, Linkedin, instagram

Facebook: before the event

  • Install Facebook Pixel on your event’s website.
  • Create a Facebook Event.
  • Add your team.
  • Share the event on relevant Facebook groups.
  • Post past events, images and videos.
  • Promote an event on social media through the event page with Facebook ads.
  • Host a contest and giveaway tickets to the winners.
  • Keep optimizing your ads and create custom audiences.
  • Use your mailing list and website visitors to identify your target audience.

Facebook: during the event

  • Start a Facebook live streaming and engage with your audience.
  • To engage with your audience, create live polls.
  • Post the event’s images and videos on the Facebook page.

 

2. Instagram

Since Instagram is part of Facebook, it will be easier to promote an event on both platforms. Although it may have fewer tools compared to Facebook, Instagram offers a higher organic reach, especially if you have loyal followers.

 promote an event on social media, event marketing, facebook, linkedin, instagram

Instagram: before the event

  • Post past editions images on your stories and feed.
  • Promote an event on social media through content with Instagram ads.
  • Host an Instagram contest and giveaways
  • Create a hashtag and share it with other popular tags.
  • Collaborate with influencers to promote an event on social media.

Instagram: during the event

  • Start live streaming on Instagram and engage with your audience.
  • Create Instagram Story live polls to engage with the audience.
  • Update your stories and feed with photos and videos.
  •  
  • Answer to all messages and comments to keep the conversation alive.

 

3. Twitter

Twitter is between Facebook and Instagram when talking about event promotion on social media. You can post all kind of content, advertise, live streaming and using hashtags to promote an event on social media.

 promote an event on social media, event marketing, facebook, linkedin, instagram

Twitter: before the event

  • Avoid committing common mistakes on Twitter.
  • Post past event images and videos.
  • Promote an event on social media with Twitter ads.
  • Create a hashtag and share it with other popular tags.
  • Collaborate with influencers to sponsor the event.

Twitter: during the event

  • Twitt comments, quotes, images and videos of the event.
  • Start live streaming and engage with the audience.
  • Create live polls to engage with your social media audience.
  • Answer to any comment to keep the conversation alive.

 

4. LinkedIn

LinkedIn stands to B2B events as Facebook to everything else. It offers almost the same kind of marketing tools; it has a very high organic reach – even if live streaming is not great.

 promote an event on social media, event marketing, facebook, linkedin, instagram

What to do on LinkedIn before the event

What to do on LinkedIn during the event

  • Post quotes, images and videos of the event.

 

5. Pinterest

Pinterest is an undervalued platform which is very popular among the female audience. It has the same Instagram limits, but it offers powerful marketing tools you should use.

promote an event on social media, event marketing, facebook, linkedin, instagram

What to do on Pinterest before the event

What to do on Pinterest during the event

  • Pin live quotes, images and videos of the event.

 

6. YouTube

Although YouTube content may look strict, this platform offers great tools. YouTube is part of Google, and you can then sponsor the event to people based on their searches.

promote an event on social media, event marketing, facebook, linkedin, instagram

What to do on YouTube before the event

  • Make the channel and videos SEO-friendly with the right keywords.
  • Post a video of the best past moments.
  • Create a promotional video for your next event.
  • Use YouTube’s preroll ads based on the event’s keywords.
  • Post status updates to keep the interest high.
  • Post speakers, artists, location and catering videos.

What to do on YouTube during the event

  • Start live streaming and engage with the audience using the SuperChat.
  • Post live updates from the event – including images.

 


Rox Event Staff is the only event staffing agency in London that helps you take the headache out of staffing and event marketing in one place.

All this leaves you free to focus on your business!

FREE QUOTE >>


Let’s get social

We hope you now have a better understanding of how to promote an event on social media. Every platform has its pros and cons, but it’s always better to be active on as many as possible.

What’s your experience with event marketing on social media? Let us know in the comments below!

 

Use this Template for your social media event marketing.

With so many social media and so many content options, it’s easy to feel overwhelmed.

Download our Social Media Event Marketing template :

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