16 Brand Awareness Secrets for Successful Events

Finally, events in England will start again on the 1st of October 2020. Therefore it’s fundamental for you to get ready so that you can make the best out of it and hit your ROI.

We already wrote about why it’s crucial to hire only Covid-19 trained suppliers and why 70% of event attendees prefer in-person events.

If you’ve seen Converse’s One Star Hotel and Google’s doughnut shops, you asked yourself how to increase your company’s brand awareness through events.

Let’s see if we can help you. Read this article to learn more about :

  • Why events are significant for brand awareness
  • How to organise an event or be part of an event that increases your company’s brand awareness
  • Some ideas for your future events

Let’s spread the word!


Rox Event Staff is the only event staffing agency in London that helps you take the headache out of staffing and event marketing in one place.

We operate nationwide across the UK with over 2,000 dynamic event staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.

All this leaves you free to focus on your business!



Video Summary:


Why events can help and increase brand awareness

You probably heard “people don’t buy a product, they buy an emotional experience”. This belief is true…partially. It’s real people want to buy an experience, and if it’s the right one for them, they will buy the product. Extensive researches in this field tell us that, to increase brand awareness, successful events are a vital part of any marketing strategy. Besides, 98% of customers are more prone to buy a product or service after participating in a grand event that gave them a positive experience.

That’s why it’s vital to hire the right Event Staff and to attend face-to-face exhibitions regularly. Also, you want to make sure you hire Covid-19 trained event professionals, to keep yourself and your visitors safe from COVID-19 associated risks. So let’s find out how you can give a meaningful experience in return for more sales.


Use this Free Risk Assessment Template to Identify and Reduce COVID-19 Associated Risks at your Next Event


How to maximise brand awareness at your future events

There are so many things to think about when organising an event. Luckily enough, there are also many tools to help you with this. Let’s analyse our 16 brand awareness secrets for your future events one by one.


1. Define your brand

The first secret to increasing brand awareness is to define your brand clearly. Defining your brand means to determine colour, tone of voice, values and buyer personas.

2. Define your target audience

Once you clearly defined your brand, you should know whom it applies. All your efforts should aim to reach the right audience.


3. Choose the right event theme

Whether you are organising the event yourself or are merely exhibiting at an event, you should choose the right event theme that respects your brand values and your target audience. It should attract people to your brand and create a Call To Action, like lead generation, for example.


4. Choose the right event venue to make your event unforgettable

Once you choose your event or stand theme, it would be wise to choose the right event venue. The event venue should be coherent with your brand and event theme, besides, to help you getting more noticed and therefore making more sales, lead generation or any other goals you set for your event to be successful.

5. Hire only Covid-19 trained event staff and Brand Ambassadors

Events are back in October; however, we should not forget about safety measures. That’s why it’s vital only to hire Covid-19 trained event staff and brand ambassadors, to keep yourself, your team and your visitors safe.

When hiring temporary event staff and brand ambassadors, you want to hire someone passionate about your brand, and that corresponds to your target audience so that they will be more efficient and interested in promoting your brand.


6. Tell an interesting story

A good story stays in people’s minds. Use your brand’s identity, your event theme or your event venue to tell an engaging story to your audience. A story they can be part of participating in your event.

brand awareness, event staff, events, covid

7. Create an event website

If you already have a brand website, you can use it to promote your event too. However, it may be a good idea to think about a website exclusively dedicated to your event.

8. Create compelling content

It’s time to create some marketing material for your event. Build a strategy that includes your blog posts, your videos, memes, GIFs and newsletters.

9. Use Social Media

You should now have all tools for excellent ads material. Put together an Event Social Media Strategy so that your brand will continuously be in your audience’s thoughts days before the event even begins.

10. Pay-per-click Advertisement

Social media’s organic search is not like it used to be anymore. You should then invest in some PPC advertising on Google, Twitter and Facebook, to push the content you created for your event.

11. Create contests, competitions and giveaways

Everyone likes free goodies and gadgets, so make sure to create a contest where it’s possible to win something your target audience is interested. Ask everyone to tag your account or share your content to participate. Hashtags can be very efficient too.

12. Use Hashtags

As we already mentioned in The Best 54 Hashtags in the Event Industry in 2020, Hashtags are always an excellent tool to promote on platforms such as Twitter and Instagram. Create a short hashtag, unique and descriptive of your event.

13. Contact Influencers

Another way to increase brand awareness is to team up with the right influencers. It could be a social star or local celebrity who is part of the audience you are organising your event.

14. Organise a PR campaign

Write a press release for your event and try to publish it with the most relevant publishers. You may be dealing with specialised magazines, local newspapers or blogs that represent your brand identity.

15. Insert your event in a designated website

Many people visit specialised websites to discover what events are happening. The majority of these websites can also help you selling tickets – two for one!

16. Event Branding

And finally, it’s essential to think about where you can put your branding during the live event. You can brand food, staff’s uniforms, social walls, publishing material and much more.


Some events to increase brand awareness

We talked about how to create brand awareness through an event. Now we will see what kind of activities you can organise or be part.

1. Music events

Concerts and festivals can be a great way to exceptional brand awareness. The iTunes Festival (then changed into Apple Music Festival) made miracles for the Apple brand.

2. Sport events

Another event full of action that you can use to promote your brand is a sports competition. Red Bull started with music events, but it’s now well known for their sports events.

3. Food & Beverage events

If taste if fundamental to your brand, it makes sense to attend or organise an F&B event. Tiger Breweries had massive success with their tour.

4. Wellbeing

Is your brand about beauty and wellbeing? Then the best thing is to attend a wellbeing and beauty event. Take a look at 7th Heaven’s spa.

5. Charity events

Working for a good cause can do wonders for your brand. You can even help to fundraise for a good cause and then organise a charity event.

6. Workshop

There are so many kinds of workshops to promote your brand. See, for example, KneeVR’s workshop.

brand awareness, event staff, events, covid

7. Private Events

If your event is more exclusive, a private event may be the best choice. Gather some VIPs and make your event (and your brand) as unique as possible.


Rox Event Staff is the only event staffing agency in London that helps you take the headache out of staffing and event marketing in one place.

We operate nationwide across the UK with over 2,000 dynamic event staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.

All this leaves you free to focus on your business! 


Are you ready to increase your audience’s brand awareness?

You now have available a step by step guide to organise and attend an event that can increase your audience brand awareness. There is a bunch of other exceptional ideas for events that you can take inspiration from to organise and plan your event or exhibition stands.

Are you experienced in this kind of events? Let us know in the comments below!

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