Rox Event Staff

Rox Event Staff are event professionals passionate about exhibitions, trade shows, conferences, congresses, product launches...you name it! :) We share event content we find relevant and believe useful in our industry. Let us know what you think!

Content, Online, presentation, Online Content

Event Online Content: 3 Killer Pieces of Advice to Win At It

How To Use Online Content In Your Event Communication Strategy? Event marketing strategies and channels changed during the pandemic. Informative and educational material is no exception, such as programmes, presentations, technical and practical information, mainly distributed online, if not exclusively, in a digital format. Digital content is not new and became a must during virtual …

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loyalty, client, event staff, marketing, brand

Loyalty During A Crisis: Your Clients Are Your Best Allies in 2021

We talked about loyalty many times before: it’s one of the most important brand assets. In these times, its relevance increased exponentially. It’s right during a crisis when clients loyalty can make the difference between a brand that overcomes its challenges or even growing, and one that collapses. It’s right during winter that loyalty brings …

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virtual event,event staff, sponsor, event staffing

Make Your Virtual Event Sponsor Work For You in 4 Simple Steps

Sponsors’ engagement is vital for a certain kind of events and their outcome. However, how should you engage with them when the event is virtual? Sponsors expect to maximise their Return Of Investment, even on virtual event formats. Based on the research “Sponsoring events during the Covid Crisis” by Aim Group International, 78% of sponsors …

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skills, staffing, soft skills, event staffing

2021 Extra Soft Skills Needed In The Event Industry: The Consequences Of The Pandemic

The pandemic caused by Covid-19 profoundly transformed the event industry. Meeting planners and event professionals are called to face this change with new professional skills, and even with their soft skills. Next to new job roles that complete the consistent digital transformation in event planning for the next coming years, event staff’s skills will indeed …

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