What are the Most Popular Hashtags for Events?
The event industry moved entirely online, and in the past four months, venues have been either empty or turned into hospitals.
EventProfs are working from home and learn to work in a completely different environment. Events are either postponed, cancelled or moved online to virtual. Therefore Social Media, Webinars, Digital Marketing and Technology saw an exponential increase in the meeting industry.
In this article, we want to provide you with a list of the best event hashtags to make your event successful.
We divided the event hashtags into Social Media categories that we consider the most important in the event industry. Let us know if there are any #s missing from this article that you find useful and share with our blog readers and EventProfs your favourite ones.
Not in the mood to read? Watch our video digest about this article:
Hashtags for Postponed, Cancelled and Virtual Events
If you had to cancel, postpone or pivot to virtual your event, we all know how fundamental it is to keep your audience engaged. These #s are ideal for keeping up engagement and reach a wider audience.
The post-COVID-19 scenario will likely be hybrid. Therefore, Social Media will play an essential part in your events, and the right event hashtags can be ideal tools to reach your target audience.
Let’s not forget #s are a vital way to connect to your attendees. They allow you to reach the content related to their queries.
Promote your Event with Hashtags
Event Hashtags play a significant role in the promotion too. They allow you to have more visibility and improve SEO (Search Engine Optimisation).
By visibility, it means more Brand Awareness with potential attendees and gathering relevant people in a discussion created by you.
How to create your Event Hashtag
To promote your event, we would recommend you also to create your own. E.g. #(your company name/at/event name) .
- It allows you to measure your brand share of voice during your event promotion.
- You can run competitions and giveaways to keep up engagement.
- You can use #s around the topic of interest to attract stand visitors.
- Live tweets/ live chat/ live on Facebook, Instagram, Twitter, Youtube, to inform your audience about your live availability during your event promotion.
Platforms that Support Hashtags
Twitter – We list Twitter’s name first as the creator of #s and the most prominent user, since 2006.
Facebook – FB started using #s in 2013
Instagram – Here, you can use #s to complement the images you share.
Tumblr – Posts here have a feature called “tag,” which works quite like a Twitter #.
Pinterest – Use hashtags to mark and search content.
LinkedIn – Linkedin supported hashtags but then abandoned them in 2012. Good news when in 2016 hashtags came back again with improved features for searching. This social media is ideal for networking with fellow #EventProfs
In addition to the above Social media, which are the most commonly used for events, hashtags are also used on Vine and Flickr, and in YouTube comments.
The Best Hashtags for Events
Now that we know what #s are and how they work, here is the list of the most popular ones in the event industry online:
#event
#events
#eventprofs
This hashtag is one of the leading # in the industry, started by Lara McCulloch, brand consultant, blogger and podcaster in 2009. Today it’s even used in industry magazines and offline conversations to describe the industry as a whole.
#eventtech
#eventplanning
#eventmarketing
#emailmarketing
#conference
#eventdata
#eventmanagement
#eventprofsuk
Another important # for the UK. It’s the British version of #eventprofs with 121k posts on Instagram (Link below)
#eventpors
#staffing. Here you can find and reach all event staffing agencies
#tradeshow
#tradeshows
All sorts of tradeshows here, to see what’s happening around the world. Ideal for Tradeshow organisers.
#meetingplanners
#meetingprofs
A similar version of #eventprofs partially applied to the hospitality industry.
#experiential
For experiential campaign marketing like flyering, sampling, data capture campaigns and lead generation.
#contentmarketing
+ a few more
#mice
#meeting
#tradeshow
#convention
#congress
#networking
#fundraising
#keynotespeaker
#publicspeaking
#training
#catering
#venue
#convention
#hotel
#meetings
The best event hashtags on Social Media
Twitter:
#events, #eventprofs, #eventtech, #eventplanning, #eventplanner, #onsiteregistration, #eventmarketing, #eventmanagement, #eventregistration , #eventmeeting, #meetingprofs, #eventtechtalk, #websitebuilder, #VR, #AR, #mixedreality, #socialwall, #livestream, #videostreaming, #AI, #chatbots, #drones, #audiovisual #robots.
Facebook:
#events, #eventprofs, #eventtech, #eventplanning, #eventmarketing, #eventmanagement, #eventbusiness, #eventmeeting, #eventbudget, #eventvenue, #eventplatform, #eventawards, #meetingprofs.
LinkedIn:
#events, #eventprofs, #eventtech, #eventplanning, #eventmarketing, #eventmanagement, #eventbusiness, #eventplatform.
Instagram:
Most popular Instagram Virtual Event hashtags
#virtualevent #virtualevents #virtual #onlineevent #covid #event #webinar #events #virtualconference #eventplanner #livestream #conference #music #digitalevent #onlineevents #zoom #business #community #livestreaming #virtualparty #eventprofs #repost #b #technology #education #art #love #marketing #fundraiser #bhfyp
#WeMakeEvents
*UPDATE 29/09/2020
For the #WeMakeEvents Campaign, please use the following hashtags.
Tag #WeMakeEvents in the first sentence of the post. And the following hashtags at the end of the post:
#WeMakeEvents #LetTheMusicPlay #LightItInRed #RedAlertRESTART #ExtendPUA #RishiSunak #OliverDowden #CarolineDinenage #SkyNews #BBCNews #itvnews #channel4news #LetUsDance #ForgottenLtd #TheShowMustGoOn #FreelancersMakeTheatreWork #RedAlert #SaveOurStages #StandAsONE #SoundOfSilence #ExcludedUK #SupportNeeded #EventProfs #Covid19 #Coronavirus #Furlough
IN CONCLUSION
Event organisers, event planners, event managers and marketers can use hashtags for engagement across event promotions, customer service, satisfaction surveys and broadcast media. Some examples may be opinion polls, deal-based marketing to recommend next steps for their brand, social media monitoring and social media listening (identifying what people thinks about your product, service, brand, or company on the Internet.)
LET US KNOW WHAT YOU THINK!
Have you ever used any of the above hashtags?
Are there any hashtags in the event industry you know that we didn’t mention?
Let us know in the comments below!