If you use social media, you may have noticed that there has been a new trend among event professionals in the past few weeks. We are talking about Clubhouse, the new app that is the new social-mania in the UK too.
There are few but strong rules: no written content, only audio-chat, you can access on invitation only and if iPhone user. Yes, the app is available only on iOS, the iPhone and the iPad system. However, considering how well it is performing, we don’t exclude that the app will be available for Android too in the future.
What does Clubhouse have to do with event organisers anyway? We noticed that most event professionals use this app to talk about “hot” trends in the industry, facing a historical change that we never saw before.
For example, many #eventprofs start a discussion on their LinkedIn room from their profiles. However, if you didn’t get invited, the room will stay shut to you, and you won’t be able to participate, even if you can still follow the discussion online. It’s always about networking, giving content its reasonable value.
Let’s find out more about Clubhouse and why event professionals find it useful.
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What Is Clubhouse And How It Works
Clubhouse is a new type of social network based on audio-chat. The difference with podcasts is in the way participants interact with each other. You can create your profile, insert your bio and even link your Twitter and Instagram. People meet in rooms, which are thematic and can host up to 5000 participants.
What’s the room’s purpose? You can talk, listen and discuss through voice messages. Someone defined it as a social radio. It became a new trend when, at the end of January, Elon Musk, the founder of Tesla, made a room go viral when he took part in a conversation. Since then, Clubhouse became popular. If before it was mainly for digital and innovation professionals, this “meeting point” now seems the right place for any professional looking for networking, information and in-depth analysis.
Lockdown impact and exclusivity: that’s why Clubhouse is so interesting
If we think about the “lockdown impact”, which multiplied our need for human connection and forced us to reduce our social life, Clubhouse’s success makes absolute sense. These historical times influence Clubhouse’s success since we spend a lot of time at home, and there are many countries still in lockdown. We have a social life deficiency, and Clubhouse helps us find it again, somehow. Besides, there is no need to look presentable, like video calls, because nobody sees you and, for multitasking people, you can take part in a room while doing something else, like cooking or walking outdoors.
Also, let’s not forget that there is something to learn from the marketing point of view. The platform used two winning tactics: exclusivity and scarcity. Clubhouse is only available for iOs users and on invitation only for now. This tactic increases even more, the general interest in this new platform. Before this app, the last one launched on iPhone only was Instagram, and we all know how that went.
How Event Professionals Can Use Clubhouse
There are two exciting aspects of Clubhouse for event professionals: networking and content. At Clubhouse, it’s not about who you are but what you know, and you talk about because if you have nothing to say, people will leave your room. If you have interesting and relevant content, people will find out who you are and follow you there and on other social media.
For the event industry, which is rebuilding its identity on new digital formats, a unique and exciting aspect may be experimentation. There is a lot of it, especially with digital marketing, which includes many early adopters, even if brands are not yet present, as you participate with your name and surname.
We saw many event professionals testing the platform, even if we didn’t see any events planned on Clubhouse yet. However, tests and trials are open for use. Lately, we saw local newspapers discussing the latest news, journalism and more. We even saw a room reporting football matches or TV programs.
Clubhouse: 2 pros and 2 cons
The first pro is simplicity in how you can discover content and professionals. And also the chance to talk to high-level experts quickly and informally. There is a lot of “smoke” on all social media, and through audio-chats, it is relatively easy to spot.
A con is undoubtedly the only way this platform allows you to interact through rooms and social media links on bio. You can’t send links or write in private. All content generated on Clubhouse cannot be retrieved, as forbidden by registration and duplicate policies, for example, through screen recordings, which banns you out of the platform.
About Rox Event Staff, Event Staffing Agency in London
Rox Event Staff is the only event staffing agency in London that helps you take the headache out of event staffing and event marketing in one place.
We operate nationwide across the UK with over 2,000 dynamic COVID-19 trained events staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.
HIRING A PROFESSIONAL EVENT STAFFING AGENCY LEAVES YOU FREE TO FOCUS ON YOUR BUSINESS!
Get in touch to let us know your requirements. We will let you know how we can make that happen.
