Tips

Going virtual with events worries most event organisers because of attendees engagement. Virtual event’s engagement is a challenge to be won; however, keeping participants interested high in from a screen, engaging them, and making them turn up is not always that easy. Based on EventMB’s research, 35% of event organisers consider engagement the biggest challenge […]

Events are every day more about content. We could even say they are mainly about content. Offline, and not only. In the social media and digital era indeed, making event content means sharing and growing the event online and reach potential participants – but also involve them and creating loyalty – through various channels: blog,

How To Use Online Content In Your Event Communication Strategy? Event marketing strategies and channels changed during the pandemic. Informative and educational material is no exception, such as programmes, presentations, technical and practical information, mainly distributed online, if not exclusively, in a digital format. Digital content is not new and became a must during virtual

Sponsors’ engagement is vital for a certain kind of events and their outcome. However, how should you engage with them when the event is virtual? Sponsors expect to maximise their Return Of Investment, even on virtual event formats. Based on the research “Sponsoring events during the Covid Crisis” by Aim Group International, 78% of sponsors

The pandemic caused by Covid-19 profoundly transformed the event industry. Meeting planners and event professionals are called to face this change with new professional skills, and even with their soft skills. Next to new job roles that complete the consistent digital transformation in event planning for the next coming years, event staff’s skills will indeed

Event Hosts and Event Hostesses are highly valuable for an event: they are indeed the image of the company they represent. They welcome, inform, offer and therefore represent the first point of contact between the audience and the company they represent, no matter the event format or industry. That’s why these professionals are not just

You surely can agree with us when we say that event staff working on promotional campaigns (In-Store or Street Marketing) is about relating to the audience. Besides, planning, organisation and determination are fundamental. However, wasting too much energy and being too pushy are not efficient strategies to reach your objectives. Nowadays, the best way to