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virtual event,event staff, sponsor, event staffing

Make Your Virtual Event Sponsor Work For You in 4 Simple Steps

Sponsors’ engagement is vital for a certain kind of events and their outcome. However, how should you engage with them when the event is virtual? Sponsors expect to maximise their Return Of Investment, even on virtual event formats. Based on the research “Sponsoring events during the Covid Crisis” by Aim Group International, 78% of sponsors …

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skills, staffing, soft skills, event staffing

2021 Extra Soft Skills Needed In The Event Industry: The Consequences Of The Pandemic

The pandemic caused by Covid-19 profoundly transformed the event industry. Meeting planners and event professionals are called to face this change with new professional skills, and even with their soft skills. Next to new job roles that complete the consistent digital transformation in event planning for the next coming years, event staff’s skills will indeed …

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amp stories, google amp, google amp stories, content, staffing

Google AMP Stories: Engage Your Audience Differently in 2021

They were born on Snapchat, but with Instagram, they boomed even on Facebook, Twitter and recently Linkedin. We are talking about Stories, the most loved digital format on social media, allowing creators to have a more engaging and direct experience with their audience and followers. Since the past few months, Google introduced Stories too. They …

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event staff, marketing, staffing, promotional campaign, promo

Event Staff: 3 Big Challenges in Promotional Marketing

You surely can agree with us when we say that event staff working on promotional campaigns (In-Store or Street Marketing) is about relating to the audience. Besides, planning, organisation and determination are fundamental. However, wasting too much energy and being too pushy are not efficient strategies to reach your objectives. Nowadays, the best way to …

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event staff, film festival, staffing, red carpet

Event Staff at the Venice Film Festival during Covid: “1 Brilliant Example to Follow”

Everyone will remember the 77th Venice International Film Festival as one of the first global events with successful anti-Covid measures, also thanks to their Covid-19 trained event staff. Nobody gave the show for granted this year, as the organisers confirmed the event in April, right during the first Italian lockdown. The organisation of this well-known festival represented …

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