sustainability, events, sustainable, waste, pandemic

How To Promote Face-to-Face Events’ Sustainability in 2021

Our future must be about sustainability. This applies to all of us, of course, to life on the planet in general, but more specifically, in this post, we want to talk about the sustainability of events, and that is, the sector that concerns us most closely.

These almost two years of pandemic have prompted us to reflect a lot on sustainability. On the one hand, we have verified how virtual platforms allow us to radically intervene on events sustainability, eliminate emissions due to travel, and produce non-recyclable waste.

Conversely, the pandemic itself has generated a quantity of waste and disposable plastics, in the form of gloves and masks, which risk suffocating the planet even more than the most pernicious plastic bottles. What can our industry do to help create a genuinely eco-friendly future?

 


Rox Event Staff is the only event staffing agency in the UK that helps you take the headache out of staffing and event marketing in one place.

 All our Event Staff took the mass gathering course by WHO, which is now mandatory for them to work with us.

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Work on face-to-face events sustainability

When the pandemic ends – we all hope as soon as possible – humanity will be able to stop flooding landfills and the environment with non-recyclable masks. For now, these tools are indispensable for the protection of millions of people, but in the future, health professionals will only need them again.

As the world finds itself disposing of that specific waste, our industry will slowly return to some form of normality. As we have already said many times, we expect a hybrid dimension of events to remain, which allows us to maintain the advantages we have discovered in the last period. Still, without a doubt, we will also return to events in person, which everyone misses.

At that point, it will be essential to make events sustainable, making wise choices in terms of waste reduction, recycling and emission cuts. It will also be necessary to think about social and economic sustainability, i.e., how the event is located in the area in which it takes place, how it affects local communities, and how it contributes to creating work and well-being.

 

How do you make a presence event sustainable?

First of all, working on the choice of location. One of the significant sources of pollution is the emissions generated by those who travel to take part in an event. However, the use of hybrid formulas now allows those who participate in the presence and those who choose to do it remotely to share the same experience.

This means that, by choosing this type of event but at the same time offering a remote experience of the highest quality, it will be possible to continue reducing emissions even after the end of the pandemic.

In addition, offering reduced-price packages for remote participation can be attractive to small and medium-sized businesses, saving on accommodation costs for their delegates. It will also be essential to choose a location with a “green” spirit, which is equipped to use renewable energy and reduce waste in the supply of goods and services.

Read also: 

How the Event Industry Can Fight Climate Change in 10 Steps

Promote sustainability as part of your brand identity

Multiple pieces of research have shown that the public is increasingly attentive to issues related to sustainability and well disposed towards companies that practice it. For this reason, when making sustainable choices, it is essential to incorporate them into your brand identity and adopt a policy of maximum transparency.

Allow users to know how the sustainability of events is guaranteed, which measures are adopted, which offsetting programs have been taken into consideration and how it is intended to control and contain emissions. Transparency, in this area, helps build a relationship of trust with the public and help them guide their choices.

Do you want to organise a genuinely sustainable event? Contact us!

 

About Rox Event Staff, Event Staffing Agency in London

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Rox Event Staff is the only event staffing agency in London that helps you take the headache out of event staffing and event marketing in one place.
We operate nationwide across the UK, with over 2,000 dynamic COVID-19 trained events staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.

HIRING A PROFESSIONAL EVENT STAFFING AGENCY LEAVES YOU FREE TO FOCUS ON YOUR BUSINESS!

Get in touch to let us know your requirements. We will let you know how we can make that happen.

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