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hybrid event, digital, international

Hybrid Events Focus on 3 Things: International, Content & Personalisation

During the pandemic, event planners have learned to appreciate the different benefits of digital. But how will the new formats be applied in the future of MICE? Which ones can also be effectively exploited in digital and hybrid events in the post-pandemic? One of these is certainly the possibility that digital offers to broaden the …

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event, 2021, relaunch, international, hybrid event

2021 BIG International Events: the Relaunch of Destinations with Social ROI

2021 is a running year and a typical year starting on Friday, according to the Georgian calendar. 2021 is also known as Common Era(C.E.) and Anno Domini(A.D.); these all calendars come with rigorous destinations, designations, and enthusiasts gave it face to happen widely. But, the international events postponed in 2020, can now relaunch in 2021? …

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trials, reopen, event staffing, pilot, pilot event

Trial Events, Promising UK in April 2021. Yes to Concerts, Sports and Corporate

The London Marathon will take place on the 24th and 25th of April at Hatfield Park, which is only one event on the Events Research Programme (ERP) list, just launched by the British Government to test events safety. It’s about a well-structured plan, using the same principles seen in other European countries trials, based on …

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loyalty, client, event staff, marketing, brand

Loyalty During A Crisis: Your Clients Are Your Best Allies in 2021

We talked about loyalty many times before: it’s one of the most important brand assets. In these times, its relevance increased exponentially. It’s right during a crisis when clients loyalty can make the difference between a brand that overcomes its challenges or even growing, and one that collapses. It’s right during winter that loyalty brings …

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