Are virtual events the future? We are sure that exhibitors and event participants will attend corporate events when given a chance in safety. Therefore, the future is probably hybrid, as we discussed many times in 2020.
Virtual events can’t replace social interaction, and meeting face-to-face will be inevitable. However, the past year taught us to appreciate event technology. That’s why event professionals will aim at hybrid events as solutions that integrate virtual and in-person meetings, creating the most exciting experiences.
How do hybrid events work? In a few words, it’s about combining face-to-face meetings with event technology, allowing remote and virtual attendants to participate. Hybrid events changed the event industry forever.
Rox Event Staff is the only event staffing agency in the UK that helps you take the headache out of staffing and event marketing in one place.
All our Event Staff took the mass gathering course by WHO, which is now mandatory for them to work with us.
HIRING A PROFESSIONAL EVENT STAFFING AGENCY LEAVES YOU FREE TO FOCUS ON YOUR BUSINESS!
What events work best in this format?
Not all events work well in a hybrid format. A wine fair or a bike show may result in less online engagement. However, many event setups give their best when hybrid because they allow the event interaction outside the venue for those who couldn’t attend. Trade shows, conferences, seminars, product launches and corporate meetings are among the most popular hybrid events.
When is best to organise a hybrid event?
A hybrid event can make a difference when potential attendees are in different locations or cannot travel to the venue. This situation is quite a common situation during the pandemic, where restrictions vary among regions and countries, making travel and gatherings challenging and limiting venues capacity.
Hybrid events can also help small and medium businesses that could not afford their whole team to attend a trade show or a conference in a different country, or even people with special needs.
How do hybrid events work?
It’s vital to develop the best in-person features with reliable technology and great content to create successful hybrid events. If some attendants are remote, keep in mind their attention level will be different than those attending in-person at the event venue.
To guarantee the same engagement level, you should create engaging content and visual but interact with remote participants, too, offering them chances to get involved and actively participate in the event, even virtually.
How do you promote a hybrid event?
Promoting a hybrid event means communicating differently with your in-person attendants versus remote ones. This strategy involves more detailed campaigns, using different platforms and styles based on your audience. It’s one of those rare cases when you don’t use a Unique Selling Point, but you have several ones based on how many target audiences you are trying to reach. Therefore, it’s essential to identify your target group and build an ad-hoc strategy for each of them.
About Rox Event Staff, Event Staffing Agency in London
Rox Event Staff is the only event staffing agency in London that helps you take the headache out of event staffing and event marketing in one place.
We operate nationwide across the UK, with over 2,000 dynamic COVID-19 trained events staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.
HIRING A PROFESSIONAL EVENT STAFFING AGENCY LEAVES YOU FREE TO FOCUS ON YOUR BUSINESS!
Get in touch to let us know your requirements. We will let you know how we can make that happen.
Hybrid events are definitely a wonderful option to have, especially for those who have no means of traveling or would rather enjoy the event in the comfort of their homes