Event Hosts and Event Hostesses.
Let’s shed a bit of light on this topic.
You planned your event to be successful, exciting, that will stay in everyone’s memory for a long time. You decided the day, the location, the time, what to offer to your attendees. You selected the catering menu and even what music your guests will listen. You are only missing one thing, which is fundamental for a successful outcome: who will be the image of your company and who will take care of your guests?
One person can’t do all this. You will need to hire event hosts and event hostesses.
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What are event hosts and event hostesses duties and responsibilities?
Event Hosts and Event Hostesses are professional profiles that support event organisers and stand exhibitors to events, exhibitions, trade shows, conferences and congresses or demonstrations of all kinds: commercial, cultural, sportive, musical and many others.
After being carefully trained by their event staffing agency or their clients directly, they have the necessary information to welcome guests, the public and visitors, which are attracted to your stand or event by them, curious to find out more about what’s happening.
Some of the event hosts and event hostesses’ primary responsibilities and duties are:
- Welcoming guests and register the event’s attendees
- Giving information and assistance
- Keeping the event space nice and tidy
- Distribute goodie bags and brochures
- Being of help for the whole length of the event
- Supervising the event
- Data Capture, Surveys, Giveaways, Competitions and other Lead Generation activities (as we mentioned in our Video on Lead Generation Ideas: 4 Proven Methods to Successfully Get Qualified Contacts)
- They can distribute participants’ certificates and other customer satisfaction tools.
- Hosts and Hostesses for events help speakers, VIPs and AV technicians, taking care of special guests.
They are excellent communicators, fluent in English and almost always in other languages too. Event Hosts and Event Hostesses are exceptional listeners and extremely kind.
They should always look presentable, friendly, outgoing, proactive, smiley, able to handle stress, approachable, excellent communicators, with exceptional listening skills. Event Staff should always be kind and polite, making people feel at ease and creating a pleasant atmosphere.
Working at events can sometimes be physically tiring and hectic: welcoming and entertaining guests involves standing almost all day and walking a lot. That’s why it’s vital to hire someone experienced, or that knows what to expect.
And finally, they should match your company’s image and be passionate about your brand, products or services.
No wonder why event staffing agencies and event hosts are so relevant!
It’s not easy finding a candidate with all these skills and qualities. Professional event staffing agencies are experts in finding the right profiles, matching all the right skills and characteristics to your need at events.
However, the world of event hosts and event hostesses is not limited to corporate events, exhibitions, trade shows, conferences or congresses only.
For example, a hostess can also be a promotional girl. In this case, the job role focuses on marketing and promotion of a company, product or service, and the promo girl becomes a real and genuine Brand Ambassador.
Event Hosts and Event Hostesses: why are they so important?
They are the first image of your business by not only welcoming your guests, but they also make your brand alive.
They are the smiley face that makes your visitors feel comfortable, and therefore more interested in what your company has to offer.
They are your right-hand men or women, able to solve issues and unexpected situations, without making it noticeable to your public.
Where can you hire staff for events?
To find event hosts, event hostesses, brand ambassadors, promotional girls, promo models and other event staff, you should get in touch with an event staffing agency, also called, promotional staff agency.
An event staffing agency handpicks the right hosts and hostesses profiles, matching them to your company’s identity and the type of event you are attending.
As we mentioned in our past article entitled How to hire event staff like a pro, to work with the public, the promotional staff agency should offer professional event hosts and event hostesses that are outgoing, experienced with hundreds if not thousands of events.
Why is it so important to only work with professional event staffing agencies?
Taking part in a trade show requires a high commitment and a high investment of money too. You will spend a portion of that budget before attending the event, some during the show and the rest post-show. If you are not sure how to plan your budget this Event Budget Template will definitely help you.
During the pre-show months, it’s necessary to plan the best strategies and marketing techniques to capture your visitors’ attention and train the event staff that will participate in the show.
It’s not enough having a beautiful stand space, tastefully furnished and functional if your event staff is not professional, experienced and competent. The success of an event depends on the event staff’s quality that works during the show.
Quite often unprofessional event staff doesn’t politely welcome stand visitors, or they are facing people that are more accustomed to working in an office environment instead of events, and that are not confident in a public-facing role.
Every single stand visitor could be a potential customer. Therefore, it’s vital for the company not to lose this precious and expensive opportunity they so carefully created!
This chance is something you should never waste when attending an event. Otherwise, you could have lost much money.
Some mistakes to avoid when hiring event staff, event hostesses and event staffing agencies
- Hiring unprofessional event staff that doesn’t take care of your visitors, while distracted or chatting with someone or even eating and drinking
- Hiring inexperienced event staff that says goodbye to a potential customer without taking their details
Companies wrongly manage 70% of their events. This significant mistake means that 70% of companies spend time and money adopting the wrong strategies.
Make your event successful hiring professional and experienced Event Hosts and Event Hostesses, carefully selected through a thorough interview process and handpicked to match your company’s image.
Rox Event Staff is the only event staffing agency in London that helps you take the headache out of staffing and event marketing in one place.
We operate nationwide across the UK with over 2,000 dynamic event staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.
All this leaves you free to focus on your business!
For more information, please contact Federica, Managing Director at firstname.lastname@example.org.