We talked about loyalty many times before: it’s one of the most important brand assets. In these times, its relevance increased exponentially. It’s right during a crisis when clients loyalty can make the difference between a brand that overcomes its challenges or even growing, and one that collapses.
It’s right during winter that loyalty brings its results: after Christmas shopping, when consumers buy less and save up more (especially if they are trying to emerge from a challenging year too), a loyal client is of vital support. How can you nurture that special relationship that transforms an occasional client into a loyal one during these times?
Here is a mini-video that will help you create real results through tutorials and lead generation.
Rox Event Staff is the only event staffing agency in the UK that helps you take the headache out of staffing and event marketing in one place.
All our Event Staff took the mass gathering course by WHO, which is now mandatory for them to work with us.
HIRING A PROFESSIONAL EVENT STAFFING AGENCY LEAVES YOU FREE TO FOCUS ON YOUR BUSINESS!
Recover an interrupted relationship
For many brands, last year represented a sudden break with their clients’ relationships. Closed shops, online transactions, sales drop and last-minute changes in marketing strategies left no time to plan and grave consequences in terms of brand awareness.
Besides, we suddenly found ourselves dealing with entirely new consumption habits for both customers and brands, creating and building a “new normal” in just a few months.
Loyalty in a post-Covid world
Talking about a “post-Covid” world still sounds optimistic, since the state of emergency is not finished yet, even if we now have better tools to deal with it. Without a doubt, we are now able to better forecast brands and consumers relationship.
That’s why we can affirm the first step to take is re-establish the communication that broke in the past few months, creating a stable relationship with the public. In this phase, both consumers and big companies look at the future, plan and lay the foundations for their future activities. Right now is the time to make sure your brand is part of your loyal clients’ projects.
Clients appreciation: the foundation for a long term relationship
In the past few months, promotional campaigns have been real “serenades” from brands to their clients. Love songs and proximity way over cheezy. However, the results have been quite disappointing. By adding appreciation into clients’ payoffs and marketing strategies doesn’t increate loyalty. Just like in life, action speaks louder than words.
How can you prove to your clients that your brand cares about their wellbeing? How can you make their life more comfortable, working on their best and most engaging customer experience, both for their online and in-person events, in all safety?
Last year we all had to give up a significant portion of our comfort to protect our community. A brand that helps its clients regain this comfort, a brand that worries about them and demonstrates that what they feel is truly important, is a brand on the right way to their loyalty.
Working on buyer personas to create custom-made experiences
How are your clients? Stressed-out parents from their home office and distance education? Young professionals dealing with the crisis? Introverted that secretly enjoyed lockdown? Extroverted that hated it? Every brand should have clear answers to these questions, coming from a detailed description of their target audience and buyer personas.
For each type of client, you will create a custom-made strategy, considering their needs and peculiarities, facilitating their necessities, and filling the gap created in these months of forced disconnection. In conclusion, to win their loyalty, the brand needs to be of service to the client.
About Rox Event Staff, Event Staffing Agency in London
Rox Event Staff is the only event staffing agency in London that helps you take the headache out of event staffing and event marketing in one place.
We operate nationwide across the UK with over 2,000 dynamic COVID-19 trained events staff on our growing roster. We have dedicated account management, event marketers, staff’s right-to-work checks, training and skills tests on all workers, taking care of payroll too.
HIRING A PROFESSIONAL EVENT STAFFING AGENCY LEAVES YOU FREE TO FOCUS ON YOUR BUSINESS!
Get in touch to let us know your requirements. We will let you know how we can make that happen.
