They were born on Snapchat, but with Instagram, they boomed even on Facebook, Twitter and recently Linkedin. We are talking about Stories, the most loved digital format on social media, allowing creators to have a more engaging and direct experience with their audience and followers. Since the past few months, Google introduced Stories too. They …
Google AMP Stories: Engage Your Audience Differently in 2021 Read More »
You surely can agree with us when we say that event staff working on promotional campaigns (In-Store or Street Marketing) is about relating to the audience. Besides, planning, organisation and determination are fundamental. However, wasting too much energy and being too pushy are not efficient strategies to reach your objectives. Nowadays, the best way to …
Event Staff: 3 Big Challenges in Promotional Marketing Read More »
How will events look like in 2021? Here are three reasons why your next virtual event will be a film (and not just another Zoom Meeting!) Are you wondering if you should use Zoom or another platform for your virtual event? Are you unsure if you should manage it entirely by yourself or rely on …
Your Virtual Event Should Be A Movie: 3 Cool Reasons Why Read More »
Everyone will remember the 77th Venice International Film Festival as one of the first global events with successful anti-Covid measures, also thanks to their Covid-19 trained event staff. Nobody gave the show for granted this year, as the organisers confirmed the event in April, right during the first Italian lockdown. The organisation of this well-known festival represented …
Event Staff at the Venice Film Festival during Covid: “1 Brilliant Example to Follow” Read More »
What measures stand for my safety? What should I expect once I arrive at the event venue? There are many questions attendees may ask themselves when attending an in-person event when Covid forces reviewing all health and safety guidelines we once used to know. Even just the decision to attend or not could depend on how …
Safety and Trust: 4 Dos and Don’ts at F2F Events Read More »
This year gave us quite a few challenges. We noticed that even the simplest things could become problematic for several reasons. One of these is to keep going using fewer resources and having more difficulties. Another challenge is facing new professional tasks. However, even during such difficult times, we should not forget that “details” make …
Virtual Events: the 7 Best Achievable Storytellings Read More »
There is a solution to go back travelling, in the post-Covid-19 era: allowing flight companies, another industry overwhelmed by the pandemic crisis, to verify that all travellers would be Coronavirus negative. The International Air Transport Association just announced the IATA Travel Pass. This permit is a global certification, providing to Governments safe information on passengers’ …
NEW! IATA’s Travel Pass: 4 Modules On Passengers’ Health Read More »
Hybrid events, nearby destinations, health and safety guidelines and sanitisation: another confirmation of 2021 meeting industry’s trends coming from the Global Meetings and Events Forecast by American Express Meetings and Events. Six hundred event professionals and meeting providers took the survey, and it identified four significant factors that will make face-to-face meetings valuable for next …
Recently, we’ve read an article that was speculating on the event industry’s evolution being similar to what happened to the music or newspaper industry and on how technology will change it forever. After reading the article, our team felt lost, and without even noticing, we started imagining new emerging sectors where we should look for …
Are you planning a high-end event as a product launch, a congress or a business meeting? Your responsibilities as an event organiser are many and demanding. However, reading this article will give you ten good reasons why you should hire professional promotional staff making everything more manageable and even more enjoyable. Let’s start right away …
10 Good Reasons Why You Should Hire a Promotional Staff Read More »
