amp stories, google amp, google amp stories, content, staffing

Google AMP Stories: Engage Your Audience Differently in 2021

They were born on Snapchat, but with Instagram, they boomed even on Facebook, Twitter and recently Linkedin. We are talking about Stories, the most loved digital format on social media, allowing creators to have a more engaging and direct experience with their audience and followers. Since the past few months, Google introduced Stories too. They …

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event staff, marketing, staffing, promotional campaign, promo

Event Staff: 3 Big Challenges in Promotional Marketing

You surely can agree with us when we say that event staff working on promotional campaigns (In-Store or Street Marketing) is about relating to the audience. Besides, planning, organisation and determination are fundamental. However, wasting too much energy and being too pushy are not efficient strategies to reach your objectives. Nowadays, the best way to …

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event staff, film festival, staffing, red carpet

Event Staff at the Venice Film Festival during Covid: “1 Brilliant Example to Follow”

Everyone will remember the 77th Venice International Film Festival as one of the first global events with successful anti-Covid measures, also thanks to their Covid-19 trained event staff. Nobody gave the show for granted this year, as the organisers confirmed the event in April, right during the first Italian lockdown. The organisation of this well-known festival represented …

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travel pass, event, staffing, event staff

NEW! IATA’s Travel Pass: 4 Modules On Passengers’ Health

There is a solution to go back travelling, in the post-Covid-19 era: allowing flight companies, another industry overwhelmed by the pandemic crisis, to verify that all travellers would be Coronavirus negative. The International Air Transport Association just announced the IATA Travel Pass. This permit is a global certification, providing to Governments safe information on passengers’ …

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safety, face-to-face, hybrid event, event staff

Safety and Trust: 2021 Events according to American Express Meetings & Events Global Forecast

Hybrid events, nearby destinations, health and safety guidelines and sanitisation: another confirmation of 2021 meeting industry’s trends coming from the Global Meetings and Events Forecast by American Express Meetings and Events. Six hundred event professionals and meeting providers took the survey, and it identified four significant factors that will make face-to-face meetings valuable for next …

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event industry, lockdown, mental health

Lockdown 2.0: Why the Event Industry Will Come Back and 6 Ways of Taking Care of Your Mental Health

Recently, we’ve read an article that was speculating on the event industry’s evolution being similar to what happened to the music or newspaper industry and on how technology will change it forever. After reading the article, our team felt lost, and without even noticing, we started imagining new emerging sectors where we should look for …

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